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We Built Magic Towns Because We’ve Been There
Our team is made of expats, international property experts, and data scientists who’ve made the move themselves. We lived in the UK, US, Ireland, Albania, Scandinavia and (of course) Italy. We built Magic Towns to help others navigate the same journey — with better tools, better data, and less guesswork.
This Town Scores 94. But Should You Live There?
Moving to Italy is one of the most exciting decisions of your life - and one of the most expensive if you get it wrong.
Magic Towns helps you compare over 1,500 towns by infrastructure, quality of life, health access, housing, internet, climate, and more.
Don’t fall in love with a pretty square only to discover it’s full of noise, Internet is slow, and that the golf course is two hours away.
Don’t Just Follow the Herd. Find the Town That Fits You.
When too many people discover the same place at once, prices spike, locals get wary, and what was charming can quickly feel commercial.
That’s why Magic Towns helps you move smart, not just inspired. With 1,500+ towns to explore — scored by quality of life, infrastructure, healthcare, and more — you’ll discover places that match you, not just Instagram.
This chart shows the global interest in moving to Portugal over the past 15 years. Would you rather have been ahead of the crowd?
💬 Frequently Asked Questions
These are some of the most common things people ask — and what Magic AI is great at answering inside the platform.
❓ How is this different from just Googling towns?
A better question might be: which towns would you even know to Google? Most people start with the same handful of famous places — but Italy has over 7,000 municipalities. And by the time you hear of a new place (these days, Lucca in Tuscany is the name), it's already thronged with expats, property prices spiraling out of control.
And even then, most of what matters for living well isn’t easy to Google — like air quality, earthquake risk, or average ER wait times (actually, you won't find that anywhere else). Google won't tell you which beaches are near a town with a golf course, good schools and a high healthcare score. It just does not know! We collect and filter that data in one place, so you can make decisions faster and more confidently.
❓ What’s in the 7% Tax Towns guide?
Our 7% Tax Towns guide explains the ins-and-outs of one of the best ways to save on tax while living the dream in Italy. We list our several examples of attractive towns that fit the scheme. And subscribers also get the full list of over 2,500 Italian towns where eligible expats can benefit from a 7% flat-tax regime.
❓ Is this just for retirees? Or also digital nomads and families?
We cover all types of users. You’ll find filters and scores that matter whether you're working remotely, raising kids, or looking for a peaceful retirement base.
❓ What if I’m just starting my research?
Perfect. You're the ideal user of Magic Towns. The Town Explorer + AI chat, plus dozens of guides, can help you get clear on your priorities before you even know which region you’re interested in.
❓ Can I try before I buy?
Yes — our Veneto (one of the most underrated regions in Italy) town profiles and some audio guides are free to explore. You can also grab the 7% tax guide at no cost. If you like what you see, you can unlock everything else with a full membership.
❓ Are you adding new features to Magic Towns?
We add new features to Magic Towns every week. This means new filters, more data sources, additional towns, more audio guides. Subscribers get access to every new feature we release.
❓ Is this a one-time payment or a subscription?
It’s an annual subscription with a 20% discount via this offer. Or you can opt for lifetime access with our Founder Tier (the 20% discount applies there, too, and we are very thankful to Founder level members for supporting us in our mission)
